The Pup Paper

Welcome to National Dog Month, affectionately known as Dogust! It's 31 days dedicated to celebrating the loyal companions who greet us at the door, make us laugh every day, and somehow convince us they deserve "just one more treat."

Play Plus has a new look, but our mission remains the same: creating dog toys that do more. Every Play Plus toy is designed with multiple ways to play, giving dogs more enrichment and giving pet parents more value from every purchase. As we continue to grow, our new brand better reflects what we've always believed—dogs deserve more from their toys.

We all know dogs love to play—but did you know that those daily games of fetch, tug-of-war, or hide-and-seek do more than just burn energy? Playtime is one of the most powerful ways to keep your dog happy, healthy, and emotionally connected to you.

Looking for a way to keep your dog cool, entertained, and satisfied all at once? Treat Plus - Freeze Edition is a summer (or anytime!) favorite for pups of all ages. And the secret to success is what you put inside. Ready to treat your furry friend? Here are some top frozen fillings dogs love—and pet parents approve!

These clever gadgets don’t just make tails wag; they turn ordinary days into doggy adventures. Whether your pup is a curious chewer, a bored barker, or an energetic explorer, interactive toys can be a game-changer