The New Play Plus
When we started Play Plus, we had one simple goal:
Create dog toys that do more.
That's why every Play Plus toy is designed with multiple ways to play. Whether it's freezing, fetching, chewing, treating, tugging, or a combination of all of them, our goal has always been to create toys that keep dogs engaged longer and give pet parents more value from every purchase.
Today, we're excited to introduce the next chapter of Play Plus.
Why the Change?
Over the past year, we've grown, learned, and refined what Play Plus stands for.
As we developed new products, one thing became clear: Play Plus isn't just a dog toy company. We're building a brand around smarter play.
Our updated branding better reflects who we are and where we're headed—a company focused on creating innovative multi-function dog toys that help dogs stay active, engaged, and entertained.
What's Not Changing
Our mission remains the same:
Give dogs more ways to play.
We'll continue creating toys that are thoughtfully designed, durable, and built with multiple play functions in mind.
Because we believe a dog toy should do more than just one thing.
The Play Plus Difference
Every Play Plus toy is designed to serve at least two play functions. Many offer three or more.
That means:
- More enrichment
- More engagement
- More playtime
- More value for pet parents
- Less boredom for dogs
From treat-dispensing toys to freezeable enrichment toys and multi-purpose tug toys, we're committed to creating products that work harder so dogs can play longer.
Looking Ahead
This rebrand is more than a new logo or a new look.
It's a renewed commitment to our mission of creating better dog toys through innovative design and multi-function play.
We're incredibly excited about what's coming next and can't wait to share new products, new ideas, and new ways to play with you and your dog.
Thank you for being part of the Play Plus journey.
Here's to more play, more enrichment, and more tail wags.
