Dogs thrive on routine, stimulation, and moments of calm. Yet many play options are short-lived or overstimulating, leaving dogs bored just as quickly as they started.

Play Plus was created to offer a better way to play. We design frozen enrichment toys that slow things down and keep dogs engaged longer through soothing, lick-based interaction. By encouraging focus and mental stimulation, our toys help transform everyday playtime into a more balanced and satisfying experience.

Every Play Plus product is thoughtfully designed with your dog’s well-being at the center and made from 100% safe, high-quality materials. Our goal is simple: to help dogs feel more content, engaged, and fulfilled through play that works harder for them.